Our Approach
At IKI Trade, we don’t just connect businesses—we build bridges. With deep expertise in international trade and entrepreneurship, we help Turkish companies navigate and thrive in the European market, especially in the DACH, Benelux, and French speaking regions.
What sets us apart? Strong local partnerships. We believe that entering a new market isn’t just about logistics—it’s about understanding the culture, regulations, and unique business landscape. That’s why we work closely with trusted partners on the ground to give our clients a competitive edge.
Every business is different, and so is our approach. We take the time to understand your goals, challenges, and vision, crafting customized strategies that align with your needs. Whether it’s market entry, distribution channels, or long-term growth, we provide hands-on support to ensure your success.
With IKI Trade, you’re not just expanding—you’re making the right connections, in the right places, with the right strategy.
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Koray is a seasoned commercial leader and entrepreneur with more than two decades of experience across FMCG, agriculture, technology, e-commerce, and international B2B sales. His career combines corporate leadership with hands-on entrepreneurial execution, giving him a rare ability to build, scale, and transform commercial organizations in both mature and emerging markets.
He graduated from Istanbul’s prestigious Boğaziçi University with a degree in Business Administration. Following his studies, he began his professional journey at Unilever, managing key discount and supermarket chains and contributing to significant growth through strategic planning and S&OP alignment. He later joined Dell EMC, where he managed large telecom accounts and coordinated software and hardware deployments across complex enterprise environments. His corporate track continued at Doğuş Çay, where he led trade marketing, built new sales channels, drove product innovation, and played a pivotal role in doubling volume and tripling value in just two years.
In 2012, Koray transitioned into entrepreneurship. He founded Nettur Travel, designing high-impact incentive travel programs for corporate clients. His work in this sector strengthened his expertise in commercial campaign design and customer engagement. In 2017, he took on a far more ambitious venture by establishing Boğaziçi Meyve Inc., a 44,000 m² high-tech hydroponic strawberry greenhouse—one of the most advanced operations of its kind in Turkey. He managed the entire value chain, from procurement to export, achieved an 80% export rate, and successfully exited the business by selling it to a Kazakh investor.
After relocating to Germany with his family in 2021, Koray continued his professional journey in Europe. At PrimeArt GmbH, he managed the daily operations of a content production studio serving Zalando, leading a team of 35 and ensuring flawless delivery of 200–400 product articles per day. He later joined Kord GmbH as Sales & Operations Manager, taking full responsibility for commercial performance, forecasting, and operational oversight, and preparing the turnaround strategy for the company’s underperforming German subsidiary.
Fluent in English and steadily improving his German, Koray brings strong multicultural communication skills, a sharp commercial mindset, and an entrepreneurial approach to every project he leads. His ability to navigate diverse sectors, adapt to new markets, and build sustainable business structures makes him a valuable partner for companies aiming to grow internationally.
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Cem is an entrepreneur with extensive experience in international trade, business development, and operational management.
He graduated from Galatasaray High School in 1998 and from Galatasaray University’s Department of International Relations in 2004.
He began his professional career as a sales engineer at “OMK Packaging” and later became the factory manager of the same company. He then took on senior executive roles in oil&gas projects in Turkey and North Africa, where he assumed critical responsibilities in managing large-scale projects and gained valuable experience in challenging markets. Following this, he transitioned into the humanitarian aid sector, serving as Operations Director for international relief projects and becoming a board member of the organization he was involved in. During this period, he gained significant expertise in crisis management, logistics, and strategic planning.
In 2013, as one of the founding members of a consulting firm, he provided technical support in packaging and supply chain management to leading companies in the industrial, retail, and healthcare sectors. He worked with major brands such as Eczacıbaşı Building Materials, Eczacıbaşı Monrol, Kurukahveci Mehmet Efendi, English Home, KorumaTemizlik, Flormar, and Danet, sharing his expertise in operational efficiency and supply chain management.
In 2016, he moved to Vancouver, Canada, where he established his own company and specialized in global trade. By leveraging e-commerce and digital marketing strategies, he developed a business model that spanned three continents. His experiences there allowed him to gain deeper insights into international market dynamics.
In 2024, he returned to Europe and co-founded İKI Trade in Munich, Germany. İKI Trade provides comprehensive business development, operational support, and market strategies to companies looking to enter the European market, helping them gain a competitive edge in the international arena. With its in-depth knowledge of European supply chains, distribution networks, and market structures, the company offers its business partners strong representation in the region.
Cem speaks French, English, Turkish and intermediate-level German. He is a member of Galatasaray Sports Club, Galatasaray Alumni Association, Support to Life Organization, and the Turkish-Canadian Society. He continues to leverage his global business expertise and extensive professional network to help companies expand beyond borders.
